I’ll just say a few things.
1) I’m a bit obsessed with their font. Gives the fish bar a wonderfully friendly, retro feeling.
2) Fish and chips were absolutely superb. They fry it fresh to order, so it was piping hot. Not to mention the fish (cod) was a substantial size and very fresh. Not over-coated and over-fried which often happens with things like this.
3) Huge line, but that’s for takeaway. Not as big of a line for sitting in.
Just off Oxford Street on Poland Street.